Anat Segal

Product Marketing Manager                            
Otto
Otto is a leading provider of cloud-based client-communication software within the veterinary industry.
 

Key Achievements and Responsibilities:

• Go-to-Market Strategy Development: Spearhead the development and execution of comprehensive go-to-market strategies for Otto's products, encompassing pre-launch groundwork, including the creation of Ideal Customer Profiles (ICP), personas, pricing, positioning and messaging strategies.

• Market Research and Analysis: Conduct in-depth market research and analysis to discern customer needs, track market trends, and assess the competitive landscape, informing strategic decisions and enhancing product positioning.

• Cross-Functional Collaboration: Collaborate seamlessly with Product, Sales, Marketing, and Customer Success teams, fostering a cohesive approach towards product success.

• Collateral Creation and Management: Author and manage a suite of product marketing materials, including impactful presentations, client-facing assets, case studies, and more, ensuring a consistent and compelling brand narrative.

• Marketing Campaigns: Partner with the marketing team to conceptualize and execute targeted campaigns and programs, effectively generating demand and propelling revenue growth.

• Sales Enablement: Develop and implement sales enablement tools, assets, and training programs to empower the sales team and enhance their effectiveness.

• Performance Metrics Monitoring: Continuously monitor and report on key performance metrics such as product adoption and customer satisfaction, leveraging insights to refine strategies for optimal results.

• Product Launch Collaboration: Collaborate with cross-functional teams to ensure seamless and successful product launches, aligning all aspects of marketing, sales, and customer success.

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Marketing Project Manager                              

Moxie Method (Product and Marketing agency)
 

• Managed projects for tech clients like Craft.IO , Mesh, Vibrant Planet, Switchboard, and more.

• Acted as a liaison between clients and the product team, ensuring a holistic view of needs.

• Oversaw large and complex projects, including new product launches and process improvements.

• Tracked project activities, managed scope, and communicated status to key stakeholders.

• Facilitated effective communication among CEO, marketing, account management, and sales teams.

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Marketing Consultant                                                      

Self Employed
 

• Provided end-to-end management of all marketing aspects, encompassing go-to-market strategies, campaign planning, and successful execution.

• Established and nurtured strategic partnerships for clients, contributing to business growth and fostering mutually beneficial relationships.

• Successfully managed complex partnerships, demonstrating adept negotiation skills and ensuring collaborative success.

• Proactively identified new opportunities in the market for clients, leveraging a keen understanding of industry trends and client needs.

• Client Portfolio: Latika | Sound Makers Productions | Sela Homes | ICON | Culinary Art | JCC Palo Alto, and more.

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Product Marketing Manager                                

Wix.com
a cloud-based web development SAAS platform 
 

• Product Portfolio Management: Oversaw the management of Wix Restaurant and Wix Pro products in the US, Latin America, and European markets, demonstrating a keen understanding of diverse market dynamics.

• Cross-Functional Collaboration: Worked closely with R&D, BI, content, and design teams to define product specifications, contributing to increased product retention and ROI.

• Brand Identity and Product Launch: Spearheaded the creation of brand identities and successful launches for new products. Rooted in comprehensive research, including data analysis, usability testing, user interviews, and marketing intelligence.

• Strategic Insight Generation: Leveraged deep research insights to inform decision-making processes, ensuring data-driven strategies and actionable intelligence.

Director of Marketing

Zappa Group 

Israel’s biggest music promoter, ticket sales, and venue operator, and festival/event producer with 50%+ of the country's market.
 

Key Achievements and Responsibilities:

• Comprehensive Marketing Oversight: Directed all facets of the Zappa brand's marketing strategy, including online presence, branding, PR, and digital assets (mobile app, website, newsletters, social media, etc.), as well as ticket sales and advertising campaigns.

• Fortune 500 Account Management: Successfully recruited and managed accounts for Fortune 500 brands such as Pepsico, Samsung, Visa, Gap, Unilever, achieving over 95% customer retention.

• End-to-End Campaign Management: Oversaw the end-to-end execution of marketing campaigns, demonstrating a hands-on approach from concept to completion.

• Remarkable Business Growth: Spearheaded a 103% growth in sponsorship gross, showcasing a keen ability to drive substantial revenue increases.

• Strategic Sales Presentations: Conducted compelling in-person sales presentations tailored to diverse audiences, ranging from C-suite executives to stakeholders and day-to-day client account managers.

• Cross-Functional Team Leadership: Led a cross-functional team of marketing, sponsorships, creative, and digital professionals, fostering collaboration and ensuring a cohesive approach toward organizational goals.

• Executive Reporting: Reported directly to the CEO and board members, providing strategic insights, progress updates, and performance metrics.

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